HOW DID THE WORLD OF BEAUTY AND WELLNESS TAKE PRECAUTIONS AGAINST CORONA VIRUS?
The most valuable and big news originally came from the LVMH cluster. LVMH announced that it produces hand sanitizers in its three factories and will distribute it to hospitals in the country free of charge. Well, how are other brands fighting with COVID-19? In the meantime, the pleasant items that we would like to buy are disinfectants, masks, wet wipes and toilet papers, which are in the care subcategory loaded.
WHAT ARE THE STORES?
Yves Rocher Turkey
The brand announced on Instagram that skin analysis and make-up applications were suspended for a while. He also underlined that makeup trial works will not be presented at the same time.
The words “We must not forget our humanity” are related to Glossier CEO Emily Weiss. The brand said it will close all of its stores in the United States and is postponing the opening of its new locations in Arizona, scheduled to open within the month, to a later date.
Sephora has decided to close its stores in America until April 3. Sephora Turkey, on the other hand, announced that it has closed its stores for a period of time with the prestige of March 19th.
Reformation, which we know with its sustainable beauty products, announced that it is now closing its shops for an unspecified period, based on the words of the World Health Organization. The brand also underlined that all of its employees are on paid leave at the same time.
Another brand that announced the closure of all its stores around the world was Kiehl’s. And he invited all his employees to stay in the residence.
Another cosmetic company that banned the use of trial products in its stores was MAC.
SPA AND WELLNESS CENTERS
A study shows that there is a high increase in the rate of people going to the spa in 2019 compared to the previous year. The slow paced life pushes people to rest and care more than ever before. Well, what happened during the epidemic?
Soul Cycle around the world and Mars Athletic Club in Turkey said that gyms are closed until further instructions.
The chain hotels spread around the world such as Hyatt, Hilton and Novotel are innovating in this period. Hotels will grant their customers free membership to applications that provide meditation, tranquility and peace. Of course, this application may seem strange on the days we spend our time at home, but in terms of health, the use of these applications will continue later on. In the middle of the applications, there are applications such as Headspace and Calm. Hilton is developing its own app called Tempo. In this way, it will be faithful to relieve fatigue during the stay in essential travels.
WHAT IS THE ACTUAL DANGER?
What about our cell phones as beauty companies try to stop their customers from putting their hands on their faces? Of course, it is necessary to stay away from materials containing plenty of liquids and elements of purity such as bleach. Apple also does not recommend using moisturizing creams or sprays. You can clean your mobile phone by using disinfectant wipes made of as thin a fabric as possible. Don’t forget to wear gloves and clean the case of your phone during work. Most importantly, at the last point, it is recommended to wash your hands again.
Article: Aykun Tasdoner