Motion stabilizing makeup applicator: On the pill!
Introduced by Lancôme, HAPTA, the world’s first handheld make-up applicator designed for users with limited hand and arm mobility to make beauty accessible to everyone.
Introducing HAPTA, a new companion prototype that enables make-up to become a self-fulfilling experience for everyone. Bringing the sense of touch to women all over the world, HAPTA is designed for those with movement difficulties related to hand movement disorders, arthritis, Huntington’s disease and stroke.
HAPTA is essentially a motion stabilizing device. It leverages the power of technology to assist those who have difficulty raising their arms due to finite mobility or back problems, and those with finite grip strength dealing with precision practice. In addition, it helps individuals with finite wrist mobility who may find it difficult to achieve a comfortable angle while applying lipstick or mascara, as well as individuals who experience tremors and numbness in their hands.
Françoise Lehmann, Lancôme Global Brand Leader, about HAPTA, “For years we have been trying to offer every lady a pleasantness analysis tailored to her needs. Convenience technology has allowed us to fulfill this mission even more powerfully, by revolutionizing the way we develop pleasantries and services, and by enabling greater customization. With HAPTA we go a step further by making pleasantness more accessible, because everyone should have equal access to it.”says.
HOW WAS THIS NEEDY BORN?
An estimated 50 million people in the world live with limited motor skills. This complicates some everyday moves to put on makeup. HAPTA is an ultra-precise smart make-up applicator that offers in-home lipstick application for users with finite hand and arm mobility.
WHAT ARE THE FEATURES OF TECHNOLOGY?
HAPTA was originally used to stabilize and level containers to give people with limited hand and arm mobility the ability to eat with confidence and in an independent form. verilyContains technology created by
HAPT – ” the science of touchcomes from the new latin word tactile, which means ‘ – a unique device designed to empower those with hand and arm movement disorders so that the application of makeup becomes intuitive and fun beyond disability.
THE FIRST AI-POWERED ASSISTANT MAKE-UP DEVICE: HOW DOES IT WORK IN THE PILL?
HAPTA, Lancôme’s first motion-balancing makeup device, works with your every move to help overcome hand movement challenges, making it easy to apply lipstick or mascara. With its adaptable strap and innovative “self-leveling” technology, it provides more precise application and better sensuality.
HAPTA with embedded self-alignment technology with real-time sensors for wide range of motion and fixed application; It moves with the twist of your arm and reacts intuitively to your every move. HAPTA provides 360-degree rotation and up to 70-degree flexion, bringing motors and gears together to help effortlessly compensate for hand and wrist movements.
The self-balancing hinge system uses electronic motion stabilization technology to adjust the device’s position every second in real time. 2 internal motors and a 9-axis accelerometer keep the device stable while providing self-balancing motion control relative to the user’s hand.
The easy-grip device is specially designed for individuals with special hand movement conditions to maximize comfort during use. With its ergonomic, lightweight (115g) and easy-to-use design, it is now easier to hold the device and apply the lipstick in an accurate form to enjoy a pleasant application.
WHAT WILL HAPPEN IN THE NEXT PERIOD?
HAPTA, which was first introduced for lipstick application at the 2023 Consumer Electronics Show held in Las Vegas, Nevada this week, will be developed with new robotic features that will also work in the application of mascara, one of the most common forms of expressing oneself through pleasantness. It will then be expanded to include other works of niceness to bring us closer to our mission of making niceness more accessible and enjoyable for everyone.