SELENA GOMEZ’S BEAUTY BRAND: RARE BEAUTY
Selena Gomez announced that she will launch her own brand of cuteness with her Instagram post last night.
“I’ve been working on this particular project for two years and I can officially say that Rare Beauty will be launching at @sephora stores in North America this summer. Follow @Rarebeauty and become a part of our lovely community. Here’s a little tip for you. There is so much more to share and I can’t wait for it.”
Gomez, who activated her brand’s Instagram account after announcing the exciting news, gained 1 million followers within an hour. Rare Beauty’s mission seems to align with Gomez’s views on mental well-being. Gomez said in the image, “Rare Beauty is much more than a brand of niceness. I want us all to stop comparing ourselves to others and start embracing our own uniqueness. We cannot be defined by a photo, a like or a comment. Rare Beauty is not how other people see you, but how you see yourself. relating to.”
The brand itself said in an official statement to its Instagram page Tuesday: “Our mission is to shape conversations about pleasantness around self-love and well-being. We want to help people gain more access to footholds and services, and help people feel more connected to each other and less alone in the world.” “
Rare Beauty will be available at Sephora stores in the US, Canada and Mexico.