HOW DID THE FASHION AND BEAUTY INDUSTRY REACT TO THE CORONA VIRUS?
As governments increase their efforts to contain the novel coronavirus epidemic, fashion brands and retailers are scrambling to manage the economic consequences of these disruptions. Fashion shows and all events planned in Asia, where the virus first appeared, have been cancelled. However, as the disease continued to spread globally, its impact proved to be much longer and more damaging than originally anticipated. France, Italy and Spain have imposed very strict restrictions on the movement of their citizens. Although stores in China have slowly started to reopen over the past few weeks, non-essential stores continue to be closed.
GAP: Limited store hours in the US and Canada from March 16. More than 100 stores are closing discontinuously in areas considered to have the greatest impact.
Sephora has decided to suspend all priced in-store services, including makeup treatments, classes, and skincare services.
H&M Group :Permanently closed stores in large parts of Europe, including Italy, France and Spain.
Nike : All stores in the US, Canada, Western Europe, Australia and New Zealand are closed until March 27. Stores are open in Japan, South Korea, China and many other countries.
Under Armor :All stores in the US are closed from March 16 to March 28. Ralph
Lauren: All accommodations in the US and Europe are temporarily closed, including Polo Bar in New York City and Ralph’s in Paris.
Supreme :Stores, including London and New York stores, are closed indefinitely.
Tapestry:Limited hours at Kate Spade, Coach and Stuart Weitzman stores.
Urban Outfitters: It has closed all stores worldwide until at least March 28.
CANCELED AND POSTPONED FASHIONS
Giorgio Armani held the 2020 Fall/Winter fashion show in Milan behind closed doors, while the Armani Cruise 2021, which was scheduled to take place in Dubai in April, has been delayed until November 2021.
Ralph Lauren has canceled the 2020 Fall/Winter fashion show, which will be held in New York in April.
Hermès Cruise 2021, scheduled for April 28 in London, has been canceled and Prada Cruise 2021, scheduled for May 7 in Tokyo, has been postponed.
The Versace Cruise 2021, scheduled for May 16 in the US, has been delayed and the Gucci Cruise scheduled for May 18 in San Francisco has been cancelled.
st. The Max Mara Cruise 2021, scheduled for May 25 in St. Petersburg, has been canceled and
The Chanel replica Métiers d’Art fashion shows, scheduled for May in Beijing and June in London, have been postponed.
CANCELED AND POSTPONED EVENTS
Shanghai Fashion Week :It was postponed indefinitely in February.
Chinese Fashion Week :It was postponed indefinitely in February.
Tokyo Fashion Week: It was canceled in early March.
Seoul Fashion Week:The March event was canceled in February.
Moscow Fashion Week: The event to be held in March has been cancelled.
Coachella:Postponed until October.
Baselworld :It has been delayed until early next year.
Copenhagen Fashion Summit :Postponed until October.
Giorgio Armani has temporarily closed all of the cluster’s offices and facilities in Italy.
Gucci has closed its Italian factories until March 20, including in six regions located in the middle of Tuscany and Marche.